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Helping You With Your Next Move!
Get Expert Guidance to Sell Your Home with Confidence in Columbia, SC and Across the Midlands. #YourNextMove
Your Next Move starts with a guide you can trust. At Latimore Realty, we help sellers navigate every step with confidence. We believe every client deserves the knowledge and guidance to make confident real estate decisions. That's why we take time to explain the home sale process, answer questions, and guide you with expert advice every step of the way.
Whether you're ready to buy another home to better fit your new lifestyle, or just want to liquidate your assets, we're committed to making your real estate experience clear, personal, and less stressful. Proudly serving Columbia, Lexington, Irmo, Blythewood, West Columbia, Lake Murray, and the surrounding Midlands. #WeLoveHome
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Seller Toolkit: It's All About Your Equity
Free seller guides designed to help you build equity, protect your investment, and sell your home for the highest possible price when you are ready.
Step 1: Building Your Equity
🔓 Unlock Your Home's Potential
Discover practical ways to increase your home's value, build more equity, and maximize your investment. Download our free guide and learn the improvements that can help you sell for more when the time is right.
Step 2: Protecting Your Equity
💰 Protect More Of Your Profit
Don't leave money on the table. Your biggest investment deserves a smart selling strategy. Download our free guide and learn strategies to help you protect your home's value, sell in less time, and maximize your profit.
Our Story
Donald & LaToya Latimore
#WeLoveHome
Originally from Sacramento, California, our journey first took us to Huntsville, AL in 2012 before we proudly settled in Columbia, SC in 2015. As parents to six beautiful daughters and one granddaughter, family is the heart of everything we do.
Our personal real estate journey began by investing in every state we lived in, eventually flipping over 50 homes. This hands-on experience inspired us to become licensed real estate agents in 2016 - both transitioning to full-time real estate by 2019.
Today, having successfully sold over 500 homes, we have our own real estate brokerage, Latimore Realty, and we are deeply passionate about helping you build wealth through real estate. We understand that buying or selling a home is a deeply emotional, high-stakes life decision rather than just a transaction. Because of this, we put our all into every client relationship - focusing on Educating First and Selling Second.
Why Sellers Are Choosing Latimore Realty
🏡 Seamlessly Transition to Your Next Home
One of the biggest questions sellers ask is, "How do I buy my next home before selling this one?" We guide you through your options and create a step-by-step plan that helps you transition with confidence.
📈 Strategic Marketing That Gets Results
We don't just list homes—we market them. Professional photography, cinematic video, social media marketing, Google SEO, YouTube exposure, and targeted digital advertising help maximize your home's visibility and attract qualified buyers.
💰 Pricing Strategies Backed by Local Market Data
Accurate pricing is one of the most important factors in selling your home. We analyze current market trends, comparable sales, and buyer demand to strategically position your property for maximum value and a successful sale.
💻 Modern Technology. Maximum Convenience
Selling your home should be simple. We combine innovative technology with personalized service to give you instant updates, digital document signing, secure transaction management, online resources, and seamless communication—so you can sell with confidence from listing to closing.
📑 Dedicated Negotiation From Contract to Closing
Selling a home involves much more than accepting an offer. We negotiate price, repairs, contingencies, timelines, and closing terms while managing every detail from listing to closing to help you achieve the best possible outcome.
🎨 Home Staging & Interior Design Expertise
Because we also have an interior design background, we help sellers showcase their homes in the best possible light. Strategic staging and design recommendations help buyers emotionally connect with your property, increasing its appeal and perceived value.
❤️ A Team That Looks Beyond Closing Day
Our goal isn't just to sell your home—it's to become your trusted real estate team for life. From preparing your next purchase to recommending trusted professionals and helping you build long-term wealth through real estate, we're here whenever you need us.
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What Our Clients Are Saying
Real stories from homeowners that trusted Latimore Realty to sell their home.
D. Jefferson
“If you want top notch service and a team looking out for your best interest, be sure to make them your realtor team. I really appreciate all they did for my family making both buying and selling a smooth process."
I. Auzene
“I witnessed them sell two homes in our neighborhood in under 30 days (one under 30 days and the other under 10 days). As a team, they have a perfect balance."
B. Soblo
“Extremely thorough & knowledgeable, LaToya & Don made a potentially stressful situation easy. They were always happy to answer questions & helped us understand each step of the process. We felt like partners working with them rather than inventory."
P. Zeltzman
“Latoya kept saying she'd get me an offer. Yeah right.... they all say that!!!Turns out she wasn't cocky, she was right! Latoya and Donald got an offer on my house after ONE open house day!!!!! They absolutely rock.They staged my house beautifully, they patiently answered every question and concern I had, they are true professionals."
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Donald & LaToya Latimore, Brokers
D: 803-560-5289 | C: 803-843-0445
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